Diamonds bring to mind royalty, celebrities, swishing silks and chiffons, and all things stylish. You think of a brilliant gemstone flashing in sunlight or the nightlights. You think of romance, engagement rings, and eternity rings encrusted with the most exquisite diamonds. ItsHot jewelry store has the finest collection of diamond rings, pendants, bracelets, watches, and custom jewelry that can help to make a special day memorable.
The sales personnel at ItsHot jewelry realizes the importance of
educating their customers so that they can purchase an item that best suits the
event they are going to celebrate. Different kinds of metals are used to make
jewelry, such as platinum, silver, and different hues of gold. The question,
though, is - how do you make that choice? Should you go for silver or platinum
ornaments, or do you want to accessorize with gold jewelry?
Types of Metals Used to Make Jewelry at ItsHot
Platinum is a white metal that is used in almost its most pure
form without any rhodium plating to make jewelry. It is heavy and more
expensive than gold and thereby associated with the rich and the famous. The
white color gives it a minimalistic appearance though it is so much more
expensive. Gold is the most popular metal used to make jewelry. Gold is
available in 3 colors, namely white, pink, or the regular yellow color. The
gold carat you choose for your jewelry can be 10k, 14k, or 18k. Jewelry made in
18k is far superior to the others. Silver is also white in color and much less
expensive than gold or platinum. Sterling silver with 7.5% copper is used to
make jewelry. ItsHot jewelry is made with the metal of your choice depending on
your budget and sense of style.
The 4Cs Behind a Good Quality Diamond
The sales team is also
dedicated to the company and spends time educating their customers on the right
way to select their diamonds. They educate them on the 4 Cs, namely cut, color,
clarity, and carat. Customers learn about the different kinds of cut that give
the diamond the brilliance that they look for. The color of diamonds ranges
from a scale of D to Z, with D being colorless and the rarest diamond. ItsHot does not sell diamonds that are
graded K to Z as they are of inferior quality. Clarity determines the
flawlessness of the diamond without scratches, trace of minerals, or other
flaws. Carat is the size of the diamond that is being used. Proper care of the
diamond is essential for its longevity and to maintain its value.
Genuine Products from ItsHot
The futility of
their efforts is clearly seen in the behavior of customers who keep coming back
to ItsHot to buy unique pieces of jewelry to celebrate special moments in their
lives. The fact that most of these customers are celebrities and the rich and
the famous further underlines the confidence they feel in the genuineness of
ItsHot products.
